Whether you are a new customer at Godaddy.com seeking reliable and affordable domain registration or you have already used Godaddy products and you are thinking of renewing your plan, you are most likely looking for a promo code for Godaddy.com
Godaddy.com Discount Code
Thankfully, Godaddy has a plethora of coupon codes for its customers, both new and existing. One such Godaddy.com promo code that I have tried the past two months several times to verify it works is CJCFW199. With this promotion code you can buy a .com, .net, or .org domain for only $1.99.
How Super Bowl Ads And GoDaddy Girls Drive Pavlovian Traffic To Godaddy.com
Those who don’t know about Pavlov’s dog should look it up and find out what classical conditioning means. The relevance here is that they trained consumers to go and visit GoDaddy.com when they see Super Bowl ads on television. It’s an impressive marketing and branding achievement that drives tons of traffic to the website each year.
The technique used is simple enough – they create a controversy by first producing ads showing GoDaddy Girls in attire and situations that are too risque for a family audience on TV. When it gets rejected, they whip up another ad that includes a mention about the first ad that’s too hot for prime time television. The huge Super Bowl audience watches the second ad on TV and then visits the company’s website to see the first ad.
It’s proven to be incredibly effective since the first such gimmick was tested in 2008. Let’s take a look at some of these campaigns and the results they produced. For Super Bowl XLII in 2008, they produced an ad they called “Exposure” featuring Indycar driver Danica Patrick.
Fox rejected the ad because it had animatronic beavers, and said they would only air it if the word beavers was removed from the ad. Instead of complying, the company produced another ad called “Spot On” where a group of people are watching the game, and one of them opens up his computer to check out the banned ad. The ad generated a whirlwind of traffic to their website, which instantly got 1.5 million visitors.
The next year, people were waiting and eager to see the too-hot-for-TV ad. Different versions of the ad were created for TV and the Internet for Super Bowl XLIII in 2009. They were two spots for TV showing Danica Patrick and teaser ads pointing to the web-only risque ads.
It created another storm of publicity and web traffic. This time, domain registrations jumped 110 percent above what the 2008 ads had generated. By now, the Pavlovian conditioning of consumers was pretty much a done deal. The company was perfecting the system, and they now knew it worked like a charm with two spots on TV, one a real ad and one that pointed to the faux-controversy over the banned ad.
Everyone knew that they had to visit the GoDaddy website and see the ads that couldn’t be shown on TV. For Super Bowl XLIV in 2010, Danica Patrick once again starred in two separate ad spots. She’s getting a massage in one of the ads when the masseuse breaks out into a dance. In the other ad, Danica is shown being interviewed and grilled about the ads that are too hot for television.
Needless to say, the second ad pushed a huge number of people to check out the ads which couldn’t be shown on TV. It led to huge surge of traffic to GoDaddy that resulted in a rush of domain sales unlike anything the company had ever experienced before. All Super Bowl ads create a lot of hype, but only GoDaddy has managed to train consumers to go straight to their website to see the ads.
Ads and Coupons Work Well
In the end, with these unique ads, and with the deep discount coupons, Godaddy has managed to get a big chunk of the web hosting and domain market.